Ever wonder why Yamaha Motors are so superior to any other outboard engine?

By Cannons Marina • October 17th, 2008

Day 3-Hamanatsu Japan-
Yamaha Motors New Marine Manufacturing Plant

As a Florida boat dealer I have always felt that the Yamaha outboard brand is superior.

Being a Yamaha five-star certified service center, we see very few issues with the Yamaha outboard motors and Yamaha parts. The word “reliability” is personified by Yamaha. Just ask any Florida fishing guide who’s fishing boat is powered by Yamaha.

Yamaha has recently completed their new state-of-the-art marine motors manufacturing plant. Yesterday I had the unique opportunity to tour the new facility. I was politely asked not to photograph the interior, so I’m unable to show you some of the more fascinating aspects of the plant. I must say, however, that I know a lot more of the product research and development, the engineering and technology brilliance that goes into EVERY single outboard motor. Yamaha outboard motors and Yamaha parts are truly the BEST outboard brand that you can invest in as a boat owner.

Here are some basic outboard motor facts:

  • Yamaha understands how important product reliability is to the overall success in the outboard motor market.
  • Yamaha is represented in 180 countries world-wide.
  • Yamaha has 33 percent of the US market.
  • Four-stoke technology is headed to be lighter and therefore more fuel-efficient.

The most significant part of the tour was the engine testing room, an enormous 17′ automated fresh-water tank testing area. Yes, Yamaha tests EVERY motor before shipping. Some of the conditions that they look for are RPM performance and noise reduction. They even expose the motors to to vibrational testing!
Thank you, Yamaha Marine Motors, for sharing your facility with us, now we have better understanding of what Yamaha means, when they say “Reliability Starts Here” ! TM

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