Grady-White Boats was awarded a seventh trophy from J.D. Power and Associates when the company was ranked “Highest in Customer Satisfaction with Coastal Fishing Boats (17 to 30 Feet)”* for the seventh time in a row at the Miami International Boat Show, February 14, 2008.
“We are incredibly pleased and proud to receive this award this year,” said Kris Carroll, Grady-White president. “We never take this recognition for granted, and will continue to focus on making our customers exceedingly happy.”
“Our team–not only our factory associates, but also our dealers and suppliers–has a great passion for and experiences a lot of joy in delivering something special in the lives of our boat owners that makes their families feel happily fulfilled,” Carroll continued.
“Grady-White is the only company in the Coastal Fishing Boats segment that has received highest J.D. Power and Associates ranking, each time that these studies have been conducted,” added Joey Weller, Grady-White vice president of sales and marketing. “Every third-party measure of customer satisfaction ever taken in our category to our knowledge has ranked Grady-White at the highest levels. This includes the National Marine Manufacturers Association (NMMA) CSI customer satisfaction awards which we have received for model years 2002, 2003, 2004, 2005, 2006 and 2007."
J.D. Power and Associates overall customer satisfaction scores are based on performance in eight categories: cabin, engine, ride and handling, helm and instrument panel, design and styling, sound system, water sports, and fishing.
J.D. Power and Associates is a global marketing information firm that represents the voice of the customer. The company is well known for customer satisfaction studies in the automotive industry. The NMMA is the largest boat builder association in the world and conducts boat shows, customer satisfaction studies and many other activities for the recreational marine industry.
*Grady-White received the highest numerical score among coastal fishing boats (17-30 feet) in the proprietary J.D. Power and Associates 2008 Boat Competitive Information StudySM. Study based on responses from 9,718 consumers measuring 13 coastal fishing boat brands and owner opinions of 2006 and 2007 model year boats registered June 2006-May 2007. Includes offshore coastal boats 17-30 feet with/without cabins, mostly outboard, some sterndrive power. Proprietary study results are based on experiences and perceptions of owners surveyed September-October 2007. Your experiences may vary. jdpower.com |